bringing dreams & ideasto life

work

works 1

Infographic.
How to Make a S'more.

s'more 1 s'more 2 s'more 3

How To Make A S'more
Infographic

Brief

Design a set of visual instructions to explain how to complete a task.

Solution

By using minimal words, minimal steps and using simple graphics to explain how to make a s'more, while keeping it clean, to the point and organized with no unnecessary decorations or information. Making it visually interesting for the viewer through the use of color and illustration. Creating an overall feeling of camping and being outdoors.

works 2

Advertising Campaign.
Human Trafficking.

human trafficking 1 human trafficking 2 human trafficking 3

Human Trafficking
Advertising Campaign
(Group Project)

Brief

Develop and design a campaign series that is made up of three separate advertisements.

Solution

Taking a different approach on a social awareness campaign and using different illustrations and hand rendered text to target a younger audience and grab their attention to the posters. The posters are intended to inform the public and teach them the signs so they can help themselves or others who are at risk or already involved.

works 3

Rebranding.
Edmonton Valley Zoo.

valley zoo 1 valley zoo 2 valley zoo 3

Edmonton Valley Zoo
Rebranding

Brief

Rebrand the Edmonton Valley Zoo identity.

Solution

A signature was created that is vibrant, geometric and modern. The signature uses bold, bright colors to grab the view’s attention. The four colors used: green, orange, blue and red represent the different animal species at the zoo. The colors are memorable and impactful. The geometric shapes bring a modern feel and represent a puzzle, bringing people and animals closer together.

s'more 1 s'more 2 s'more 3

How To Make A S'more
Infographic

Brief

Design a set of visual instructions to explain how to complete a task.

Solution

By using minimal words, minimal steps and using simple graphics to explain how to make a s'more, while keeping it clean, to the point and organized with no unnecessary decorations or information. Making it visually interesting for the viewer through the use of color and illustration. Creating an overall feeling of camping and being outdoors.

human trafficking 1 human trafficking 2 human trafficking 3

Human Trafficking
Advertising Campaign
(Group Project)

Brief

Develop and design a campaign series that is made up of three separate advertisements.

Solution

Taking a different approach on a social awareness campaign and using different illustrations and hand rendered text to target a younger audience and grab their attention to the posters. The posters are intended to inform the public and teach them the signs so they can help themselves or others who are at risk or already involved.

valley zoo 1 valley zoo 2 valley zoo 3

Edmonton Valley Zoo
Rebranding

Brief

Rebrand the Edmonton Valley Zoo identity.

Solution

A signature was created that is vibrant, geometric and modern. The signature uses bold, bright colors to grab the view’s attention. The four colors used: green, orange, blue and red represent the different animal species at the zoo. The colors are memorable and impactful. The geometric shapes bring a modern feel and represent a puzzle, bringing people and animals closer together.

works 4

Identity & Rebranding.
John Humphrey Centre.

john humphrey’s centre 1 john humphrey’s centre 2 john humphrey’s centre 3

John Humphrey’s Centre for Peace and Human Rights
Identity and Branding
(Group Project)

Brief

Choose a local non-profit organization and update their identity. Rebrand the company logo and apply it to a promotional kit.

Solution

The JHC’s main concepts of community collaborations, and education, which focuses on the celebration of differences and equality, could be visually represented through color and shape. After many iterations, a design was created that included a equal sign in many colors along with the name of the organization. JHC is about equality for all, which is why the equal sign is used. The equal sign is different colors to represent diversity and each color has a specific meaning.

works 5

Infographic.
Run Lola Run.

run lola run 1 run lola run 2 run lola run 3

Run Lola Run
Infographic

Brief

Make the invisible, visible. Watch Run Lola Run and collect information and great an infographic using the information collected

Solution

Collect information from the film, Run Lola Run, and make that information visually interesting with macro and micro information and using text, time stamps, characters, shapes and color.

works 6

Website Redesign.
City of Edmonton.

city of edmonton 1 city of edmonton 2 city of edmonton 3

City of Edmonton Waste and Recycle
Website Redesign

Brief

Redesign the city of Edmonton Waste and Recycle site to make it more user friendly and attractive.

Solution

Redesigning the city of Edmonton’s Waste and Recycle part of the website to make it more inviting, engaging and of course more user friendly. Keeping the information already provided and giving the site a fresh update.

john humphrey’s centre 1 john humphrey’s centre 2 john humphrey’s centre 3

John Humphrey’s Centre for Peace and Human Rights
Identity and Branding
(Group Project)

Brief

Choose a local non-profit organization and update their identity. Rebrand the company logo and apply it to a promotional kit.

Solution

The JHC’s main concepts of community collaborations, and education, which focuses on the celebration of differences and equality, could be visually represented through color and shape. After many iterations, a design was created that included a equal sign in many colors along with the name of the organization. JHC is about equality for all, which is why the equal sign is used. The equal sign is different colors to represent diversity and each color has a specific meaning.

run lola run 1 run lola run 2 run lola run 3

Run Lola Run
Infographic

Brief

Make the invisible, visible. Watch Run Lola Run and collect information and great an infographic using the information collected

Solution

Collect information from the film, Run Lola Run, and make that information visually interesting with macro and micro information and using text, time stamps, characters, shapes and color.

city of edmonton 1 city of edmonton 2 city of edmonton 3

City of Edmonton Waste and Recycle
Website Redesign

Brief

Redesign the city of Edmonton Waste and Recycle site to make it more user friendly and attractive.

Solution

Redesigning the city of Edmonton’s Waste and Recycle part of the website to make it more inviting, engaging and of course more user friendly. Keeping the information already provided and giving the site a fresh update.

works 7

Infographic.
How the Northern Lights Work.

northern lights 1 northern lights 2 northern lights 3

How the Northern Lights Work
Infographic

Brief

Choose a topic to research and make a diagram that shows the information in a sensible and visually interesting way.

Solution

Researching and collecting facts and data to create a visually interesting diagram of how the northern lights works. Making this a poster that would be seen in educational buildings such as school science labs.

works 8

Identity and Branding.
Door Sixteen.

door sixteen 1 door sixteen 2 door sixteen 3

Door Sixteen
Identity and Branding

Brief

Create an identity for a fictional online magazine company and apply the identity to a promotional kit.

Solution

Door Sixteen is a fictional creative online magazine that focuses on inspiring people. The magazine features different artists and interesting articles every month. The word mark for Door Sixteen uses a simple sans-serif typeface, paired with a script typeface, which creates a professional yet creative and fun feel to the company. The word mark is flowing and light to give the feeling of welcoming and openness. The bottom of the S flows through the D and O to add ingenuity and visual interest. Door Sixteen is meant to inspire and encourage so the word mark is kept simple and clean, leaving the imagination to elaborate upon it.

works 9

Rebranding.
Dragon Boat Festival.

dragon boat 1 dragon boat 2 dragon boat 3

Edmonton Dragon Boat Festival
Rebranding
(Group Project)

Brief

Choose a cultural event that takes place in Edmonton and create an advertising campaign for the event.

Solution

By adding a fresh, dynamic take on an ancient festival promotes it as more of an Edmonton based event. By leaning away from cliché, Asian themed imagery, the campaign celebrates the multicultural aspect of Edmonton and the recreational activity itself. The dragon body flows to mimic the river with accompanying trees from the river valley and the high-level bridge (an iconic symbol of Edmonton). The redesigned logo contains a subtle reference to a traditional Chinese stamp, but has been updated to look modern and clean. Not only does the watercolor treatment easily communicate the message of a river, but it also creates a lively and eye-catching texture that will grab the eye of the viewer and make them intrigued and excited to get involved. The advertising campaign keeps the designs looking fun, inviting, colorful and eye-catching.

northern lights 1 northern lights 2 northern lights 3

How the Northern Lights Work
Infographic

Brief

Choose a topic to research and make a diagram that shows the information in a sensible and visually interesting way.

Solution

Researching and collecting facts and data to create a visually interesting diagram of how the northern lights works. Making this a poster that would be seen in educational buildings such as school science labs.

door sixteen 1 door sixteen 2 door sixteen 3

Door Sixteen
Identity and Branding

Brief

Create an identity for a fictional online magazine company and apply the identity to a promotional kit.

Solution

Door Sixteen is a fictional creative online magazine that focuses on inspiring people. The magazine features different artists and interesting articles every month. The word mark for Door Sixteen uses a simple sans-serif typeface, paired with a script typeface, which creates a professional yet creative and fun feel to the company. The word mark is flowing and light to give the feeling of welcoming and openness. The bottom of the S flows through the D and O to add ingenuity and visual interest. Door Sixteen is meant to inspire and encourage so the word mark is kept simple and clean, leaving the imagination to elaborate upon it.

dragon boat 1 dragon boat 2 dragon boat 3

Edmonton Dragon Boat Festival
Rebranding
(Group Project)

Brief

Choose a cultural event that takes place in Edmonton and create an advertising campaign for the event.

Solution

By adding a fresh, dynamic take on an ancient festival promotes it as more of an Edmonton based event. By leaning away from cliché, Asian themed imagery, the campaign celebrates the multicultural aspect of Edmonton and the recreational activity itself. The dragon body flows to mimic the river with accompanying trees from the river valley and the high-level bridge (an iconic symbol of Edmonton). The redesigned logo contains a subtle reference to a traditional Chinese stamp, but has been updated to look modern and clean. Not only does the watercolor treatment easily communicate the message of a river, but it also creates a lively and eye-catching texture that will grab the eye of the viewer and make them intrigued and excited to get involved. The advertising campaign keeps the designs looking fun, inviting, colorful and eye-catching.

about me

My name is Shireen Keith and I am a graphic designer. I am also an optimist, visualizer and adventurer. I was born and raised in Edmonton, Alberta and recently graduated from Grant MacEwan University, majoring in Digital Media.

resume

skills

adobe Ai
adobe Id
adobe Ps
adobe Fl
adobe HTML
adobe CSS

services

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Print

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Identity + Branding

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Web + Interactive

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